Search engine optimization (SEO)
SEO can be described as strategies and tactics used to ensure that a site is accessible to a search engine and the goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines).
Do you think that having a professional Website will bring in sales? This is a popular misconception. Without having the site show up in google you will not get any users visiting the Website. The higher a website naturally ranks in organic results of a search, the greater the chance that site will be visited by a user.