Search engine optimization (SEO)
SEO can be described as strategies and tactics used to ensure that a site is accessible to a search engine and the goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines).
Do you think that having a professional Website will bring in sales? This is a popular misconception. Without having the site show up in google you will not get any users visiting the Website. The higher a website naturally ranks in organic results of a search, the greater the chance that site will be visited by a user.
Benefits for a Business having SEO?
Brand Awareness Users usually trust brands that rank well inthe search engine results pages.
Reputation Management – websites that are on top of the SERPs are trusted by the majority of the consumers.
More Long-term Customers –the conversion rate of traffic generated through SEO is far better compared to most of the online traffic generation methods and most of the traffic are loyal customers.
Cost Effectiveness – compared to other methods of online marketing, SEO - very cost effective.
Better ROI (Return on Investment) Than Normal Ads This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing.
